If you’ve ever attended a media or marketing conference then apart from realising it’s simply an excuse to have a good piss up, you’ll probably have noticed the lack of color and diversity. This site is dedicated to bringing more of a mix to the media conferences.
Technically speaking, ethnic media is a type of media aimed at a particular ethnic group, usually a minority community. Ironically, if you were to target a majority ethnic group, you’d likely be called out for racism or for excluding a minority group.
A few examples of real-life ethnic media are:
- Black Enterprise Magazine – a magazine which goes out monthly in the U.S; describing itself as “the premier business news and investment resource for African Americans”. I can imagine the uproar if there was a magazine which described itself as “the premier business news and investment resource for White Americans”
- Black Entertainment Television – is a cable network based channel which targets young black-Americans.
- Ebony Magazine – Another monthly magazine targeted at the African American market, digest-sized and full of celebrities
- Essence Magazine – A magazine for African-American women aged between 18 and 49, released monthly. It Primarily focuses on fashion and beauty.
- Hispanic Business Magazine – Business magazine for the hispanic community.
- Jet Magazine – A short weekly mag marketed towards… yes, that’s right, the African-American market.
- Latina Magazine – A fabulous lifestyle and entertainment distribution aimed at the Latina and hispanic culture
- Radio 1Xtra – A Radio 1 segment dedicated to new black music, aimed at the African-British people