Ethnic Media

Ethnic newspapers

admin — Wed, 20 Apr 2011 09:11:03 +0000

There are a number of ethnic newspapers and magazines maintained in the UK for minority ethnicities. Most of these are weekly publications which means you don’t have to wait long for your latest dose of news.

Bengali

Bangala Express – A weekly publication which acts as a voice for the Bangladeshi community in the UK. It’s generally aimed at a younger audience and covers topics such as current affairs and sports.

London Bichitra – A monthly publication that provides an overview of local and international news related to the Bangladesh community.

Euro Bangla – Another weekly publication which is written in both English and Bengali. They cover both local and international news, mainly focussed on Indian and Pakistani related news.

Janomat Bengali Newsweekly – This is one of the older publications out there, established in 1969 and featuring news from Bangladesh and other Bangladeshi emirgrant communities around the world.

Surma – Primarily for British Bengalis, covering national and local community news with dedicated space for features on health, culture, sports and religion. Another oldy, established in 1978.

Notun Din Bengali Newsweekly – This print caters purely for the Bengali people in the UK. It features finance, health, sports and even entertainment stories.

English

Asian Age – Includes stories focussed on both national and international news. Aimed primarily at high income British Asians.

Asiana Magazine – Being a quarterly publication, this magazine can sometimes be a little behind on current affairs but still manages to give a good overview of current art and culture going ons in the Asian community.

Other notable magazines are: Asian Bride, Asian Eye, Asian Image North West, Asian News, The Asian Post, The Asian Telegraph, Asian Times, Asian Trader, Asian Voice, Asian Woman, Asian Xpress, Awaaz, BarfiCulture, Britasian, Chup Magazine, Eastern Eye, Eid UK, India Link International, Spice Business, The Sikh Courier, Vaisakhi UK, Amar Deep, Navin Weekly, Awaze Quam International, Des Parades, Pardesi Punjab, Akhbar-E Watan, The Daily Jang and Shama International.

Hispanic Business Magazine

admin — Mon, 18 Apr 2011 09:36:42 +0000

The Hispanic Business magazine is a small monthly magazine aimed at the Hispanic people of America. It claims a reasonable size readership of just over a million people worldwide. It primarily focusses on business-related news but also touches on economic trends of America and career opportunities.

The magazine is perhaps best known for the lists it maintains such as ‘best companies for the Hispanic people’, the top 500 hispanic businesses, the most influential hispanic business men and so on.

Ebony Magazine

admin — Mon, 18 Apr 2011 09:30:37 +0000

The Ebony magazine is a monthly publication aimed at the African American market in the US. It was founded by John Johnson in 1945 and claims a readership of over 90 million. It also has a digest sized companion magazine which is known as Jet.

The cover of Ebony usually includes famous or well known African Americans, such as celebrities, politicians or even the president of the United States. The ads in the magazine are usually modified from the usual ones, to specifically include black models, to better target the audience.

Black entertainment television (BET)

admin — Mon, 18 Apr 2011 09:23:06 +0000

Black Entertainment Television (BET) is a station owned by Viacom – one of the largest cable networks in Washington. It claims a viewership of over 90 million homes worldwide, making it the most watched station by young black Americans.

The network was launched in 1980 by Robert Johnson, initially showing re-runs of popular black sitcoms and rap music videos. Since then, the channel has extended to include a variety of news programs and specials.

There’s a lot of controversy over the way African Americans are being represented on the channel. This has led to any high profile protests such as ‘Enough is Enough’ in April 2008.

Black enterprise magazine

admin — Mon, 18 Apr 2011 09:17:57 +0000

The Black Enterprise magazine is a monthly publication in the United States which is described as “the premier business news and investment resource for African Americans”. Founded in 1970 by Earl Graves, It claims 3.7 million subscribers as of 2010. … Continue reading →

Bring some color to online marketing

admin — Fri, 15 Apr 2011 14:50:44 +0000

If you’ve ever attended a media or marketing conference then apart from realising it’s simply an excuse to have a good piss up, you’ll probably have noticed the lack of color and diversity. This site is dedicated to bringing more of a mix to the media conferences.

Technically speaking, ethnic media is a type of media aimed at a particular ethnic group, usually a minority community. Ironically, if you were to target a majority ethnic group, you’d likely be called out for racism or for excluding a minority group.

A few examples of real-life ethnic media are:

Black Enterprise Magazine – a magazine which goes out monthly in the U.S; describing itself as “the premier business news and investment resource for African Americans”. I can imagine the uproar if there was a magazine which described itself as “the premier business news and investment resource for White Americans”
Black Entertainment Television – is a cable network based channel which targets young black-Americans.
Ebony Magazine – Another monthly magazine targeted at the African American market, digest-sized and full of celebrities
Essence Magazine – A magazine for African-American women aged between 18 and 49, released monthly. It Primarily focuses on fashion and beauty.
Hispanic Business Magazine – Business magazine for the hispanic community.
Jet Magazine – A short weekly mag marketed towards… yes, that’s right, the African-American market.
Latina Magazine – A fabulous lifestyle and entertainment distribution aimed at the Latina and hispanic culture
Radio 1Xtra – A Radio 1 segment dedicated to new black music, aimed at the African-British people